I am not appalled at all. If you want men to come to church honor them and plan things that appeal to them. My church is about 50/50 and we have many programs for men.
If the church is going to do lame unscriptural (or non-scriptual things) things to attract men, in the name of marketing.... Well I can think of a lot of really cool things that are not lame that would attract ment, even if they are non scriptural....
Fly a P-51 into the church parking lot.
Have a parchutist drop from the sky and give every guy there a bow and arrow and see if they can hit the parachute.
Have a demolition derby in the church parking lot.
Hand out firecrackers and matches
I mean, come on. If you really want to get men there using marketing tactics.... How non creative can they be?