How does the word blessed get promoted to venerate?
Hail, Mary, full of grace
the Lord is with you
blessed art thou among women
and blessed is the fruit of thy womb, Jesus
Holy Mary, Mother of God
pray for us sinners
now and at the hour of our death
Amen
Here Mary is put in the context of her connection to Jesus and praised as uniquely blessed. She is then asked to pray for us at all times and expecially as we die.