For which of you, intending to build a tower, does not sit down first and count the cost, whether he has enough to finish it lest, after he has laid the foundation, and is not able to finish, all who see it begin to mock him, saying, This man began to build and was not able to finish?- Luke 14:28-30
...Its a great idea, and just the fact that its conservative will entice a lot of people to buy.