These targeted “Strategies” are destroying the church from within. The church is not meant to be a place where we mimic the world to draw in the world. It is meant to be a place where we grow in the Word of God as Christians and then go out and reach the lost in the power of the Spirit of God. These strategies have it exactly backwards and are void of the Spirit’s involvement altogether in many cases.
Well, there is certainly a valid place for marketing, and churches that don’t realize that are likely to be dying congregations. The question is how to do it in accord with the church’s principles.