What I can say for sure is that the Catholic church has carefully defined what "adoration" is, and carefully distinguishes it from honor, veneration, and other forms of respect. The Church teaches that adoration ("latria") must never be offered to any creature, but to the Creator alone.
If you want to criticize idolatry, fine; but do not attribute it to the Catholic Church which already condemns it.
This would be the same organization that runs the Catholic transmission towers on the hill that transmits, to four cardinal directions, microwave so strong that it interferres with telephones and VCRs.
No, I don't think it's a splinter organization.