Well, you have already missed the point.
There's a point to this? I guess you could call pimping DVDs a point.
I love it how IDers say they only want to promote "alternatives" to evolution. Yet all the primary bankrollers of their efforts are theocrats. There's no alternative they want tought other than the one that is blatantly obvious to them.
Coulter used to be good for conservatives. Now she just goes into every book thinking "OMG Malkin is getting more press than me. How can I top myself so the attention comes back to MEEEE!?!?!?!?"