I heard Dr. Rice in the Triple Cities campaign mentioned in the article (note my screen-name). We also had his brother Bill for a campaign in our church in Binghamton. Bill also used the song leader Harry Clarke (mentioned in the article) in his meetings. I was very taken as a young boy in the Northeast with the "cowboy" connection. As a matter of fact, I believe it was Harry Clarke that wrote a chorus entitled "Sing as you ride" that was used in the meetings.
Thanks for that great memory!
I met Dr. Rice when I was 6, and to me, he looked a bit like Howard Cosell, with the nose. I'm sorry to say that I actually said that to him. :)