Sony Pictures doesn't want protest. If protest prayer vigils helped the intertainment industry, why are they fearful???
Described by Variety as “Hollywood’s most prominent crisis specialists,” it is no coincidence that Sony pictures has hired Sitrick & Co. to handle the sensitive controversy surrounding The Da Vinci Code movie. Films perceived as blasphemous are serious business.
As the Wall Street Journal article “Da Vinci Damage Control” notes, Sony is doing everything possible to avert backlash from religious groups. “Sony is particularly concerned about appearing insensitive to religious beliefs,” the Journal’s Hollywood Report observed.2
For more details, see.
http://tfp.org/davincicode/why_does_sony_fear_publicity.htm