Again, it's the means in which one makes it friendly. If you're using fleshly desires, lights, music and gizmos, then you're presenting a false front in "doing whatever it takes" to get them through the door. You don't "lure" people with friendliness - you lure them with objects and shiny things. I have yet to be in an unfriendly church.
And no one has still answered my earlier question. Is it true or is it untrue that one of the first steps in Warren's PDC model is to survey the unchurched in order to find out what they dont' like about going to church - and then alter your services to reflect that?
If true, how can you look at that as anything other than appealing to the fleshly desires of the unchurched in order to "get them in the door"?
If true, what has now become the focus of church? Bribing the unsaved, or whorshipping the Lord in reverence, awe, and glory?
1) "Come join us - we have loud music and coffee! Heck, wear sweat-pants! It'll be like you're at home, only we might mention God's name a few times."
or
2) "Come join us in humbly praising our Holy and Righteous Creator and confessing our sins"
In Church-Marketing, you're selling a product. In evangelism, you're convicting sin in Spirit and Truth.
Jesus offered a free lunch to 5000 people and when it was all over he preached a sermon.
A lot of these churches you denigrate offer some smiles, some coffee, and perhaps some food and then they preach a sermon.
What does your church offer to visitors? Do they get a smile, a hug, a cup of joe, a meal? Or do they get a look of suspicion, a cold shoulder and a hearty good bye?
Where in the bible does it discuss the proper attire to wear to a church building? Am I allowed to pray in my underwear, or must I put on a suit before I approach God in prayer?