No. If you are GETTING THEM INTO CHURCH, then you are doing what Paul said is sometimes necessary to win them to Christ. To the weak he became weak. These people are weak. They need a reason to get up on Sunday and go into Church. So you make the experience somewhat comfortable and once they are in there you bombard them with the Word of Truth.
Now I disagree with Warren's non-confrontive sermon style, but that is his style. But if we don't get these people to a place where they can hear the word of God, then we are not doing our job as a Church.
What happens when the music stops entertaining them? When they get used to the coffee? When they've bought all the guides and books the store has to carry? When the snappy t-shirts don't fit? When they 'come down' off of the "experience"? Such a reliance on worldly things leads to a shallow understanding of faith, and is quickly dissipated. See the parable of the seeds as an example.
And who is harmed if the goats are entertained? Isn't it much more important that the sheep be brought into the flock than that the goats be kept away? It seems to me that some people here think they can't properly worship God if there is a marginal Christian or a non-Christian sitting next to them obsverving the process. Maybe God put that marginal Christian or non-Christian in the pew next to you for a reason. Aren't you the guys who say that everything happens for a purpose? Maybe that was a bad word to use on you, eh?
>>If you are GETTING THEM INTO CHURCH<<
...by using fleshly means. You're missing the point, Counselor. get them into the church, yes. Compel them to come in, yes. But not with worldy means - do so by using the gospel of Christ.
>>you make the experience somewhat comfortable and once they are in there you bombard them with the Word of Truth.<<
That's known as Bait n' Switch where I come from, and it's dishonest. Again, what happens when the "experience" fades? You're creating a whole environment based on THEIR comfort. Focusing on their needs and what they can get from it, rather than the true point of worship - glorifying God. Can't you see how wrong that is?
The motive is true, the motive is good, I don't doubt that. But the means in which you implement the plan is deceitful by it's very root.