It might just be the "mega-churches". My wife belongs to a church that started out small but grew very large--about 5K congregation. I've noticed a trend towards secularism in this church. Last Christmas the pastor gave a sermon (after a Las Vegas-style pre-sermon warm-up show) dressed like he was leaving for the Bahamas right afterward.
Our mega church is doing 3 Christmas eve and 2 Christmas day services. We did cancel the 8:00 am service. Of course, we haven't bought into the "purpose driven" system and we don't have a rock band.
I do expect a really light turnout on New Years Day.