*** if God had loved them with saving grace through faith in Christ's redemption, they'd be in heaven.***
Within this context I find the following verse to be of interest...
"...And he answered and said unto him, Master, all these have I observed from my youth.
Then Jesus beholding him loved him, and said unto him, One thing thou lackest: go thy way, sell whatsoever thou hast, and give to the poor, and thou shalt have treasure in heaven: and come, take up the cross, and follow me.
And he was sad at that saying, and went away grieved: for he had great possessions."
Mark 10:20-22
The Mark 10 verse you sighted JM has said is a demonstration of the compassion aspect of universal love.