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The term Logos has it,s roots in both Greek and Hebrew culture.
In Greek culture,it comes from philosophy. There is has several specific meanings,depending on the philosopher,but all are related in a single larger concept.
The logos is the unifying principle between the ideal plane of existence,the world of ideas and perfection,and the level of the imperfect physical world where human beings and all physical matter exist.The logos is the creative principle of reason or intellect that allows any connection between two planes of existence(this idea is taken up in the OT and intertestamental writings of wisdom fills the same roll)

Since this perspective had became a common world view Greek culture,most any Greek would have immediately understood the implications of applying the concept to Jesus,especially connecting it as John did with creative activity.Greeks would have heard him say that in Jesus we have the connection link between humanity and God(cf Paul in Colossians 1) Jesus is the creative expression,even agent,of the governing power of the universe.
It is in Christ that we have any possibility of "seeing" God,of understanding who He is, and even entering into a relationship with Him,an idea that went way far beyond Greek philosophy!
John,s use of the word "logos" was nothing less than a stroke of genius.
I wouldn,t even hesitate to affirm that God may helped John find a way to express this.
John certainly did use the intellect that God gave him to find ways to express the truth about Jesus that God helped him get his mind around.