Nothing could be farther from the truth. On the flip side, the word "church" has done more to scare people away as a result of the factions and power plays that is all too often seen in the ORGANIZATIONs masquerading as church.
Our heart is to let people know from the beginning as to what we are: a safe place where they can come and be encouraged to become the person whom God has created them to be and not become some cog in a decaying machine called "church."
A little music the right atmosphere and then slip them a little Jesus under the table when no one is watching. My advice would be to pray and see how the Lord would have you do this. Test the spirit too it sounds like the spirit of this present age that you are hearing from.
Not a "little Jesus" but a LOT of Jesus as seen in His people expressing their love for Him and each other. Remember that Jesus said the proof that we are His is that the world will see our love for one another. The Early Church never once had to create some evangelistic program to reach out because the world watched them together and the care they showed for one another, which showed that they were different from the world. That's why there were people joining their ranks DAILY.
Actually the early church preached Jesus Christ crucified our hope of glory. As they were sent out to a new town (not a target group) by the direction of the Holy Spirit and preached that all men have fallen short of the glory of God and that by the finished work of the Cross of Christ and through the Son there was only one way for salvation. they were often stoned to death for preaching or thrown into prisons and many other things. Yes the thing they call church today bears no resemblance to the original called out ones from 2000 years ago. I apologize for jumping to conclusions but when you use buzz words it sound like a marketing scheme a come on over and join our group type of deal. There is only one church it is the body of Christ.