It sounds to me like you're being taken for a ride. Like the rest of the neo-Catholic enterprise, it's built on direct-mail fundraising rather than on faith and grace.
My take on that is that if I can have a "neo" Catholic where there was previously no Catholic, I'll take it. What I don't want are neo-Catholics where there were devout ones previously.
Further if I can have a Christian (Catholic or not) where there once was a non-believer, I'll take it.
That's just my take on evangelism in general, not necessarily on what I think will happen with Ave Maria University. I'm hoping it will do more good than harm.