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Its obvious that they are idiots. They are so wedded to the $15.00 CD business model and can't understand why their sales are going down. They were flabbergasted by the success of Apple's iTunes project. They fought VHS tapes, they fought recordable cassettes, they worried about DAT, they worried about CD's at first, they were reluctant about going to DVD, they fight every new technology and seem absolutely clueless and incapable of responding to a new emerging market or business model or seeing any potential beyond what they are doing at the moment.

Why do DVD movies cost about the same as the CD music soundtrack that goes along with it? I remember back when movies were first released on VHS and they went for approximately $100. I don't know how many people actually bought them but I remember having a large number of movies on VHS that I taped off of HBO, Showtime, and other movie channels. I have bought many DVDs because they are affordable.

What has happened with music CDs? Unlike movies who's price keeps dropping, the price of music CDs keeps going up. It is no wonder people don't buy as many as before and have switched to downloading songs insted. If they would drop the price of music CDs to about $6 each, they would put an end to online swapping. They just don't get it, do they?

If they would drop the price of music CDs to about $6 each, they would put an end to online swapping. They just don't get it, do they?

They have a fundamental ignorance of supply and demand curves thats for sure.

In addition, the CD format is so inflexible. There are many times a band has a one hit album. I don't want to pay $15 for that song and have to listen to the filler on the album. I will never buy the one song since it is unavailable at a reasonable price.

When Apple iTunes pitched their concept the record execs were all freaked out saying that they were afraid that the customer would only buy the one hit rather than the whole album (of course this turned out to be completely untrue). My question was....what about singles? The record execs used to make a mint out of singles to early teens. What the heck is wrong with selling one song? Nothing. They can't even learn from their OWN history. They were frightened by something that had proven profitable in the past. This more than anything proved to me that they are morons who are afraid of ANY change.