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To: muir_redwoods
All costs are passed along to the customer. The customer is where all of the money comes from.

Not exactly. Costs cannot ALWAYS be passed to the consumer. Sometimes the consumer decides not to buy. Everyone (except Willie, he understands marginal propensity to consume) seems to think that the seller SETS the price based on his costs and a fair profit. Don't they wish! Prices are actually set by the MARKET. If there is sufficient competition, substitutes, lack of demand (the ol' marginal propensity, again) the seller may not even make back his costs. That's why they sometimes post losses.

Come on guys, this is basic economics, not rocket science. Even an engineer can fathom this level of economics.

24 posted on 05/28/2003 8:05:53 PM PDT by weaponeer
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To: weaponeer
It may be too basic because, once initial investment is allowed for (and any additional money put into the business), the customer is the only source of revenue. Whether or not this covers the costs is irrelevant. All revenue comes from the customer and all costs are passed along in the form of the "cost of production". COP is a basis for price but you are correct in that only the market sets the final price. The seller may choose to withdraw his product from the market if he cannot get a sufficient price but once a satisfactory deal is struck,it is the customer who covers all costs, including taxes,
25 posted on 05/29/2003 2:06:29 PM PDT by muir_redwoods
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