[cwb]

I think O'reilly's a closet conservative who tries to "look" independent by attacking conservatives on occasion. Unfortunately, he attacks Republicans over the silliest issues which just makes him look stupid.

[jagrmeister]

Currying an independent image is the most effective way to bring people to the conservative banner. People discredit what you have to say if they know you're a partisan. Liberals excel at this. They give their organization innocuous sounding names like National Oraganization of Women. This is an effective tactic and I don't mind stealing good ideas.