Tammy Bruce explains it all in her book, The Death of Right and Wrong.
No matter what, Captain Kirk did the right thing. Sure, he ended up in hot water for breaking the retarded Prime Directive all the time, but in the end he was always proven correct. In contrast, Captain Archer could be replaced with Kofi Annan, and no one would be able to tell the difference.
Fortunately for those of us who would like a real return of Star Trek to the American vision of TOS, Enterprise's ratings are really bad, and the last TNG movie bombed. Perhaps after this series ends we can take a 10 year break and start over.