Lights! Camera! Retake! (check out this cool video)

Telegraph ^

[egarvue]

bump for later viewing.

[Steely Tom]

I think this commercial is probably computer animation, or at least certain parts of it are. It's hard to tell for sure without seeing the full-bandwidth version on an actual TV (video compression tends to make everything look computer animated).

(steely)

[Sir Gawain]

According to the article, it's all real.

[Texaggie79]

I did that when i was 10......... no biggie

[Phantom Lord]

I watched that video over and over when it was emailed to me about 2 weeks ago. There is no way it is real. It is impossible. And here is why. Take a look at the portion where the four tires hit eachother sending the next one up an incline. When the 3rd tire hits the forth and final tire it reverses course and starts going DOWN the ramp. After is has clearly started to roll DOWN the ramp it comes to a stop and reverses course and starts going UP the ramp. That is impossible. Also, at the very end you will notice that the Honda goes from a steady roll to an immediate stop as if someone jammed on the brakes. This is probably caused by a stop in the tape after the banner drops.

[small_l_libertarian]

What a wonderful, terrible idea! Whoever thought this up definitely has a screw loose.

[Sir Gawain]

At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward.

Perhaps the weights in the tires made them roll back upward.

[Psycho_Bunny]

From reading a previous article: there are weights in the tires....when you watch them with that knowledge, their movement makes sense.

[The FRugitive]

I find it hard to beleive that's all real and if it is that's completely nuts. Why not just use CGI?

[savedbygrace]

I posted a link to this in the middle of a thread several days ago. This is so amazing. I'm still in awe of the patience, perseverence and skill this took. I've been in broadcast video for 18 years, so that's saying something, I think.

[Cagey]

When's this thing playing here in the states? Nice job.

It's about 90 seconds too long to be a US TV commercial.

[Cagey]

I find it hard to beleive that's all real and if it is that's completely nuts. Why not just use CGI?

Ever see those series of cascading dominoes? Now, imagine watching the same thing made my a computer instead of a person's hand.

[Texaggie79]

At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward.

[baseballfanjm]

CGI is like mashed potatoes from a box. No matter how hard you try, it just ain't the same. Same here I guess.

[Ichneumon]

Take a look at the portion where the four tires hit eachother sending the next one up an incline. When the 3rd tire hits the forth and final tire it reverses course and starts going DOWN the ramp. After is has clearly started to roll DOWN the ramp it comes to a stop and reverses course and starts going UP the ramp. That is impossible.

No it's not. The article clearly says that there are weights inside the tires to make them roll uphill. The tire you describe rolls uphill because of its off-center weight, then bounces backwards slightly because it rebounds off the tire it just bumped, and then the off-center weight again overcomes the backwards roll and makes it roll forwards/uphill again.

Also, at the very end you will notice that the Honda goes from a steady roll to an immediate stop as if someone jammed on the brakes. This is probably caused by a stop in the tape after the banner drops.

And while the sequence is clearly freeze-framed at the very end, but that doesn't violate the "it's real, and it's all one shot" claim.

[baseballfanjm]

Anyway, that'd have been an interesting Super Bowl commercial.

[Steely Tom]

Well, I'll not dispute it; I've no proof for my position. My doubts stem mainly from the movement of the camera, in particular as it glides over the dashboard just before the speakers start thumping. To my eye, the look of the lighting at that point just looked too perfect, too shadow-free.

The other thing is this: haven't there been advertising campaigns in which a certain amount of "trickery" and hypesmanship was used?

Granted, it's hard to see a class company like Honda signing on to anything like that.

Apple, maybe.

(steely)

[nutmeg]

bump for later