I don't want to help out Viacom, but I have totally negative vibes for a "SPIK" channel. Even if it gets spelled out with all five letters SPIKE, it just connotates a put-down like spike'ing a news story, or S&M, or that hideous actor named Spike.
If Viacom wants a name with machoism, they should just call it
Good one. Although, there already is a channel for men. It's called ESPN. :)