[TC Rider]

My local Borders has placed "Stupid White Men" on a well seen end-cap.

In case you didn't know, the publisher PAYS for placement on that endcap.

Personally, I grab a couple SWMs when I come in and redistribute amongst the Harliquin Romances. Then I grab a few of Ann Coulters books on the way out to place on Moore's endcap.

[NewRomeTacitus]

Ann Coulter laid it out in her book "Slander": the lefty publishers contantly give out these deals hoping the glowing reviews from the New York Time's Book section will convince enough post-straddlers to actually buy a copy. They are eternally puzzled as to why this never works.
Meanwhile Regnery Press happily pays out earned royalties to conservative writers who inexplicably ride high on the Best Seller lists without the blessings of the New York Times' reviewers.
The next morning the lefty publishers wake up with a fresh case of amnesia and do it all over again.
Thank you Ann & Regnery Press. Free market Rules!