Bruce Weinstein, who has authored four books on ethics, said he produced the film because he was "sick and tired of having to listen to the outrageous things people were saying publicly on their cell phones, many of which were lies. Yeah, what an ethical outrage. If this kind of stuff gets out of hand, our society might actually allow the dismembering of partially-born viable babies and the production of simulated child porn. I'm glad this guy's on the case.