No messy first-stage rocket with huge motors and special, huge ground-support facilities. Just build the upper stage and the crew capsule. It's a much smaller problem and much cheaper. Almost anything would do for the crew capsule, it doesn't even need wings to make a soft landing near a convenient pick-up zone. A TIG welder and some of that special ceramic foam [I know somebody from Alfred] and you are in business.
If you are thinking "capsule" then it ain't going to cut it. Certainly, right now, there is no need to launch more than a handful of people at a time. But for space to be a viable industry, you are going to need to move people in significant numbers. If for no other reason than reducing costs with the $/head figure.