It certainly is a two-edged sword at times. But let's not forget that some of this "consumer protection" regulation also protects honest, legitimate businesses from less than scrupulous competition.
Labeling issues may be mindboggling at times, but as long as people can be confident that the information is accurate and not misleading, it serves a beneficial purpose for all. So long as it doesn't get pervertedly spun around into a government dictated mandate that produces MUST follow a specific process or design of their product, to the EXCLUSION of all other options, I guess I have no problems with it. That is to say, they're still free to produce the "artificial" product if they want, so long as it's labeled as such.
Teddy Roosevelt may have started the food & drug regulation because of all the snake oil peddlers (remember Hadachol?) but the idea that consumers are so stupit that they can't determine what's good cheese is a sign the public indoctrination institutions (government schools) should be prosecuted for grand larceny!!!
Have you ever watched that bit Jay Leno does with ignorant young adults he finds on the streets of Hollywood? Now they may need protection by a Quality Cheese Act of 2003, as does the three dumbocrats sponsoring this LAW, but you and I don't!!!