Teddy Roosevelt may have started the food & drug regulation because of all the snake oil peddlers (remember Hadachol?) but the idea that consumers are so stupit that they can't determine what's good cheese is a sign the public indoctrination institutions (government schools) should be prosecuted for grand larceny!!!
Have you ever watched that bit Jay Leno does with ignorant young adults he finds on the streets of Hollywood? Now they may need protection by a Quality Cheese Act of 2003, as does the three dumbocrats sponsoring this LAW, but you and I don't!!!
Yes, that's an example where regulation went beyond "truth in labeling" to actual exlusion of alternatives.
The federal government is also heavily involve in automotive product design.
Almost more than the automotive industry itself.