Howard Stern Defeated in NYC Radio Ratings Wars, Imus Fades Big Time

The Drudge Report and Early Arbitron Ratings ^ | January 6, 2003 | Matt Drudge

[ewing]

October-December 2002

Stern with 9.2 share of audience ages 25-54 in AM Drive Time

#1 In Top Demographic Market

WINS-AM Tops in All Listeners With 7.0 to Howard Sterns 6.9

WABC Kurtis and Cuby 2.9

WFAN's Don Imus Fades At 2.8 Rating

WOR 2.6

[ewing]

Hasn't it been years since Howard lost a ratings book in NYC?

Could it be the divorce..

[OldFriend]

A message to WABC.......we're sick of the likes of Kuby. Give us all Kurtis all the time in the morning.......

Enough of Richard Bey too! FEH!

[ambrose]

He's still number 1 in the demographic group advertisers care about...

[dead]

I think the Spanish language station was beating him for a while. And 1010 Wins was for a while also.

BTW, Stern was on vacation for most of December. It's hard to be #1 when you're airing reruns.

[shadowman99]

So what's on WINS during Stern's hours?

[capt. norm]

9.2 is very good in that size market. That would usually be enough to win outright.

Are you sure this info is being correctly interpretted?

It looks more like someone has read the results backwards.

[ewing]

Mancow from Chicago on FOX and Friends was the first to ever beat Stern head to head in his own demographic on Morning Drive.

I believe he Fed-exed his own personal 'present' to Howard..

[PaulJ]

Am I reading this wrong, or what? The way I see it he is #1 in the most important market by a lot. Can anyone explain otherwise to me?

[ewing]

Stern wins in highly sought after advertiser groups, but loses overall.

[mr.pink]

I think the Spanish language station was beating him for a while.

I think (95% sure) the Spanish station is still beating him, but for some reason it is not counted in the ratings.

[Sungirl]

I can't stand listening to him...all he talks about is sex. I tried a few times...I last 5 minutes tops. Only the pornographic obsessed man constantly listen to him....morons.

[Big Guy and Rusty 99]

Nah, it's people getting sick of the same old schtick . . . I turned on Stern this morning and I couldn't tell if it was live or a replay. Eventualy it all seems like the same old show.

[ewing]

Why don't they count the Spanish Channel?

[ewing]

I dont think the average guy can relate to Stern now that he isn't married anymore and is sitting on the floor at Knicks Games dating models.

Part of that married frustration is what made the show funny, now it is like every other show other there..

[gridlock]

WINS is all news, all the time. Give us 22 minutes, and we'll give you the world...

Just headlines. I don't really even knows who reads them, because they have no presonality driven programming. If they ever come up with a decent voice synthesizer, they'll save a little bit of money on on-air talent.

BTW, with regard to Stern, who can listen to that swill first thing in the morning? At 2 AM after a few beers, maybe. But when I'm heading to work!?

[ewing]

LOL! Stern is losing to Headline News...

[RooRoobird14]

I honestly don't know how anyone can stand listening to Howard Stern for more than 30 seconds. I can understand Stern being a hit among trashy punk 11-18 year old boys, but I can't imagine anyone else wanting to listen to his sleaze.

[Big Guy and Rusty 99]

Plus, He had to resist temptation with all those attractive girls (something all guys can understand), Now he has nothing to hold him back. I have heard old shows from WNBC (all together now - - - WNBC) and they are so over the top funny. (You can find them on music download servers if you look hard enough.) You listen to those shows and the shock makes you how they could say that on the air. My favorites are Grandpa Munster yelling "F--- the FCC" or Howard and Dee Snyder, in the "homo room" with another WNBC jock playing rotissiere. Howard needs a foil like "pigvomit" or Alison to try to keep him in line. If he gets to run wild without boundries, it's just not funny.

Granted I wouldn't let my children listen to Stern until they were much, much older. It's definitely not family fare.

[My2Cents]

Don Imus has been a tired old fart for years. It's about time he faded from the scene.

[ewing]

Exactly, Howard needs a bad guy to play against.