Posted on 12/10/2002 3:00:23 PM PST by HAL9000
SAN ANTONIO -- SBC Communications Inc. (NYSE:SBC - News) plans to move to a single national brand to provide a more unified presence in the marketplace, making it easier for customers to find and do business with SBC companies.In a press release Tuesday, the company said the move to a single national brand will unify offerings previously marketed through regional brands such as SBC Southwestern Bell, SBC Pacific Bell, SBC Nevada Bell and SBC Ameritech.
SBC companies will continue to offer wireless service nationwide through Cingular Wireless, SBC's joint venture with BellSouth Corp.
"Adopting a single, unified SBC brand underscores our transformation from a collection of regional companies with separate identities into a national telecommunications leader with a single identity," said Edward E. Whitacre Jr., chairman and chief executive. He added that the company's main competitors possess national brands, and to compete more effectively, it's critical for SBC to have a national identity.
The move to a single brand identity is the harbinger of nationally standardized products and pricing, centralized customer care and the creation of coast-to-coast national data and IP backbone networks, SBC said in a statement.
As it works toward regulatory approval to offer long-distance service, SBC metropolitan networks are being interconnected with 30 out-of-region networks in markets such as New York City, Boston and Miami.
The SBC SNET brand will continue to be used in Connecticut.
The 'band'as you put it, has been back together for mmore than 2 years already. The only thing this changes is the name by which all the various subsidiaries are known by.
For instance, right after the merger, it was Ameritech, an SBC company. After people got used to that, they made it SBC Ameritech. Now it's just SBC.
Southwestern Bell Communications is the parent. Headquartered in ol' San Antone.
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