You have to be in quite the time warp to not know Atkins. Although his diet just seems to be peaking in popularity, it's been around since the early 70s and is the most successful diet plan in history (if you can believe the hype, which I do).
I started hearing about it 3+ years ago from someone who had lost about 40 lbs on it and loved it. I tried it without reading the book and wasn't too successful. But when I finally read the book and did it right, I lost 35 lbs in about 3-4 months and got down to my ideal weight. I still eat a low-carb diet and love it.
Yeah, I heard of it..........just never cared about the details. Didn't need diets.