We're dealing with young turks on the rise here...Youthful executives who have been taught to go with focus group data over all else.
All they did was ask the opinions of a bunch of black youths & inner city white youths who want to mimic the black tastes in entertainment in order to fit in. WHAT DO KIDS THAT AGE KNOW??? Whatever it is, it isn't reflected in aptitude tests! The kids tell them "Ludacris", so Ludacris it is.
Maybe these young turks are still a little too green to warrent their stature and salaries. You'd think they would at least LISTEN TO THE ARTIST THEY'RE PICKING TO PROMOTE THEIR PRODUCT!!!
Who'll be next, Satan Hitler and the Jackboots?
Maybe. hehe Of course, the jury's still out as to whether 88 REALLY is a white supremacist saying.....I honestly don't know myself. As was said on that thread, I doubt that companies are going around making white supremacist clothing for nationwide retail sale.
Then again, yesterday I would've said Pepsi surely wouldn't use a "gangsta rapper" as a spokesperson......hehe...< shrug >
IBM has a whole series of commercials spoofing this very concept.
Well, It sounds like they polled the Blue zone and made a decision. THEN they heard from the RED zone and changed it real quickly! ;-)
HA!!
Of course they listened to the bilge; &, you already got know that, too.
Just as they listened to Jeff Gordon, Brittany whatsherface, & the absolutely intolerable Austin Powers, *character* to front their awful product for 'em.
Appears the sugary garbage-water-makers wanted to cover all their marketing bases, to me.
Directly per the himbos & bimbos at the 5th Ave ad agency Pepsi hired to do so, at that.
Pepsi's merely "playin' the room" & got whacked in the process when this consummate deadbeat *rap* artist's "message" was outed; this time.
Because Pepsi's not gonna change their tack; &, will try this kind of crap again, & again, & again.
Remember whose behind the first bank to cater *exclusively* to Lesbians & Homosexuals, now?
Yea, Pepsico.
After all, Pepsico must remain consistent with their targeted market's ad campaign, eh?
..."Pepsi Drinkers *Think* Young."
Sorry, but the modern executives really couldn't care less. They have adopted the Three Holy Corporate Commandments:
1. Money is God.
2. Image is Everything.
3. If anything bad happens, it's always the parent's fault.
That's part of it. I've got 20 bucks that says Pepsi hired a minority executive to "reach out" to this market, and this was his/her idea. I don't see how how else this idea could have gotten this far before pulling it.