MSNBC'S 'DONAHUE' HITS LOWEST NIELSEN RATING POSSIBLE

Drudge Report ^ | 08/27/2002 | Matt Drudge

[Pokey78]

XXXXX DRUDGE REPORT XXXXX TUESDAY AUGUST 27, 2002 16:25:04 ET XXXXX

MSNBC'S 'DONAHUE' HITS LOWEST NIELSEN RATING POSSIBLE

Phil Donahue has plunged in total collapse on MSNBC with cable viewers, NIELSEN ratings show.

DONAHUE has sunk to a basement rating of a .1, according to sources, the lowest possible rating's measure available!

MORE

Last Friday night, DONAHUE earned a .1 to CONNIE CHUNG's .6 on CNN and O'REILLY's 1.0 on FOX NEWS.

Even more amazingly, MSNBC for the entire day average only a 0.2, and it was beaten by both CNN'S HEADLINE NEWS channel and CNBC that day. (FOX was .6, CNN .5, MSNBC .2).

For the month of August, MSNBC's M-F prime time is down 21% among the key demos (25-54) from a year ago. Year over year, in total weekday ratings, FOX is up 75%, CNN is up 25%, and MSNBC is flat, with 0% growth.

CABLE WARS:

Friday August 23 at 8 PM ET: O'Reilly 1.0; Connie .6; Donahue .1

9 PM ET: Larry King 1.1; Hannity and Colmes .7; Hardball w/Matthews .3

10 PM ET Greta 0.7; Brown 0.5; Nachman .2

Developing...

[shadowman99]

Ratings that low are very series!

[Oldeconomybuyer]

‘Donahue’ for Aug. 26
	Read the complete transcript to Monday’s show

What would you like to see on ‘Donahue’?

Want to pitch an idea? Click here to tell us about a guest, group or topic you think should be on the show.

[fineright]

Mancow calls him "Donahole".

[alisasny]

Well now that makes sense why his rating was high that night.

[PoorMuttly]

He'll be mailing himself fake anthrax soon, just to reset the publicity.

That should give him the negative numbers he deserves.

[hellinahandcart]

Oh my. He'll definitely be gone by the end of the week.

[PoorMuttly]

I've heard "Donaspew," "Donapew" and "THAT Churl."

[paulklenk]

he-heh..he-he-heh..BWAAAAA-HAAA-HAAAAAA-HAAAAAAA!!!

[tcostell]

The best thing about this story is that you know there is an MSNBC politico out there right now who just can't understand why things are turning out this way when Phil so clearly has the message that America wants to hear.

You can almost here him saying ... "well maybe if we get Susan Sontag....."

[bluewater bird]

HA HA HA HA

[pabianice]

I believe he has a multi-year, no cut contract with MSNBC.
*CHORTLE*

[r9etb]

Any wagers that X42 will be neck 'n neck with Donahue should he take the See BS spot? LOL!!!

Betcha a machine bought Coke you're wrong. Slick's ratings would be comparable to Rosie's -- how could it be otherwise, since they're aimed at the same demographic group.

A Clinton show would only be watched women (and men who squat to pee). The show would feature lotsa warm fuzzy moments, plus activist politics to bring in the NOW crowd.

[TruthShallSetYouFree]

"Marlo, keep watching. It's the only thing keeping me above zero."

[Publius6961]

Awwwwwwwwwww.
He was gonna compete with O'Reilly, was he?

Poor baby.

[hellinahandcart]

I believe he has a multi-year, no cut contract with MSNBC.

How nice for Phil.

BWAHAHAHA!

[johnb838]

Too bad they dumped Alan Keyes in favor of this clown. Keyes was just getting really good at it.

Fortunately Dr. Keyes lasted long enough for me to develop a deep and profound respect for his beliefs, his intelligence, and his personana. I'm a big Alan Keyes fan and I was very disappointed when they replaced him with doofus Phil. I wasn't that surprised though, because like many I figured donahue would provide ratings.

I liked the way Keyes handled his guests. He was da man.

[thinktwice]

I thought Keyes' show was excellent, especially in his technique in getting intelligent guests and allowing them time to answer queswtions.

[paulklenk]

Who did Larry King have on Friday???

On Friday, Larry interviewed the bottom half of a butter sandwich, and still got better ratings than Phil.

I can't wait to see what Lucianne says about this tomorrow in her Short Cuts.

[NorCoGOP]

Either that or Chomsky...

[hellinahandcart]

And I thought people were exaggerating when they called him "the network-killer". They can't possibly leave him on the air, and they still have to pay him while they hire someone else...