Those are the middle people that everyone is always looking to convince. The 1-2 percenters you speak of are cursed with the "I care" gene and have the intelligence and will to create movement.
The will to act for "the rest" doesn't kick in until they feel directly affected or they feel that by acting it will somehow benefit them.
This is why we're in the process of bringing some big name entertainment to the Sawgrass event. Ideally we shouldn't have to, but it helps attract the attention of "the rest".
Reading through a DELUGE of AP stories for August, and the fact that the idiots STILL think that environazis are "conservationists", and those who advocate thinning are "logging interests" are getting on my nerves again.
Environazis are "preservationists": they want no touching of the forest, no interaction and no roads for any reason.
"Consertvationists" are into timber management, and not neccessarily "logging interests", though many former forestry guys gravitate into the logging industry at some point or other, due to the fact that all responsible loggers are timber managers.
Getting ready to BEAT the correct terminology into the idiots.