(Same)Sex Sells - IBM's gay target marketing

commercialcloset.org ^ | Not sure | IBM Corp.

[BigDaddyTX]

http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=592 This real life gay couple (though it's only vaguely referred to), who are also business partners, are quoted as saying, "We're not even your ordinary pop & pop operation." The text reads: "Eight years after jettisoning the corporate life for a business of their own, Mitch Goldstone and Carl Berman are the proud proprietors of 30 Minute Photos Etc. in Irvine, California." It ends by saying, "A perfect relationship in more ways than one," a double meaning for their relationship as well as for IBM.

http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=754 "Yet Another Thing To Share... A new IBM Thinkpad Notebook"

http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=753 "Yet Another Thing To Share (female)"

[BigDaddyTX]

I hope the URL's above are hot links, sorry if they're not.

Pretty interesting, huh?

[Paleo Conservative]

Yet Another Thing To Share... A new IBM Thinkpad Notebook

Yet Another Thing To Share (female)

[Texas_Jarhead]

As the Church Lady used to say, "Well, isn't that special!".

[Texaggie79]

Got IBM?

[Winston Smith]

I have a computer purchase to make soon. I was thinking about IBM, but no longer.

[Salman]

Yet Another Thing To Share...

I looked at both these ads, and neither one looked paerticularly "gay" to me. Yet the links are to a "gay" website. I guess there are subtle clues I am missing.

[Don Joe]

Looks like they're serious about trying to compete with Apple! :)

[KneelBeforeZod]

probably just another attempt by gays to hijack an ad, like they did with VW and Ikea.

Well I hope this boycott is as succesful as the Walmart boycott

[KneelBeforeZod]

in a way, its funny to see producers of movies, tv shows, cable shows, commercials etc take advantage of the gay mafia. just slap together something that shows homos just doing everyday things and gay groups, media, and the emmys are stepping over each other to shake their hand and throw awards at them. good way to pad the resume.

[Looking4Truth]

There's a Zyrtec (allergy drug) commercial that features two women who apparently live together building a birdhouse while their cat is in the room. Has anyone else seen it? If you have, does it seem kind of subtly 'gay'? Just curious to see if there is a trend.

[KneelBeforeZod]

not subltly gay

(Parody link from the onion...PG-13)

[BigDaddyTX]

If you're a white hetero male, well.... you're just not diverse you loser!!! Maybe I'm just being too sensitive and reading too much into it. Hey, I'm too sensitive... that's it, I'm diverse!!!

http://www-3.ibm.com/employment/us/diverse/