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Microsoft Tries to Explain What Its .Net Plans Are About
New York Times ^ | July 24, 2002 | JOHN MARKOFF

Posted on 07/25/2002 8:08:53 AM PDT by E. Pluribus Unum

REDMOND, Wash., July 24 — Two years into its quest to create a new kind of Internet-enabled computing it describes as .Net, Microsoft found it necessary to pause today and try to explain what it meant.

One day before its annual conference for financial analysts, the company assembled its top executives before several hundred reporters and industry analysts and engaged in a tutorial that one participant referred to as ".Net for Dummies."

The .Net brand (pronounced dot-net) is Microsoft's approach to a computer industry market called Web services. It has two basic ideas: to create standards that allow all sorts of information to be transmitted and acted upon in uniform ways, and to move the software that performs those actions to the Internet, where programs may now span multiple computers.

Microsoft is now locked in competition with small start-up companies that originally pioneered the Web services field, as well as with software and hardware giants like I.B.M., Oracle and Sun Microsystems, all of which are developing their own Web services.

Microsoft's chairman and chief software architect, Bill Gates, said that he gave his company good marks so far for creating the basic software infrastructure for .Net, but acknowledged that the company had more work to do in explaining its mission.

"We still get people saying to us, `what is .Net?' " said Mr. Gates. He said that the idea of the .Net infrastructure was clear, but acknowledged that the company had not created a clear view of what it intended for its customers. Many customers have yet to accept Microsoft's contention that computer software should be subscribed to as a Web-based service rather than purchased as a product they own and use, as most is today.

Jim Allchin, one of the company's top vice presidents, acknowledged the shift in focus in the industry from personal computers to plumbing, and bemoaned the difficulty of getting Microsoft's traditional consumers to care about its new vision.

"It's hard to get sexy about protocols," he said. "It really is about plumbing and concrete and protocols."

Moreover, the challenge that Microsoft faces in explaining and promoting a new style of computing that is intended to harness millions of disparate large and small computers is complicated by a growing consensus in the computer industry that few new software ideas will be realized until large corporate customers resume spending on the infrastructure of information technology.

Mr. Gates took some time in his review of the company's technology to recalibrate the industry's expectations about how quickly its .Net strategy will take effect.

"Phase 1 is essentially behind us, with things that went well and not so well," he said. "This is a long-term approach. These things don't happen overnight."

Microsoft sketched out an abbreviated road map today of how it will introduce products that offer .Net capabilities. One example was a communications server program with the code name Greenwich that is intended to enable advanced multimedia conferencing features for desktop and hand-held computer users. Another example was the next version of the company's database product, SQL Server, named Yukon, which is intended to make it easier to manage distributed data.

Finally, a brief demonstration was given of Windows Media Center — a PC- based television that is intended to bring .Net-style information to the television in the living room.

Mr. Gates indicated, however, that the company's software promised land would be a new version of its Windows operating system with the code name Longhorn, which is still at least two years off.

Microsoft also warned today that the era of "open computing," the free exchange of digital information that has defined the personal computer industry, is ending.

The company is trying to influence an industry consortium called the Trusted Computing Platform Alliance, which has been trying to create a new standard that will build a cryptographic key system into future personal computers.

The idea has been challenged in the past by both civil liberties and consumer groups, who argue that it could potentially undercut privacy and intellectual property fair-use rights.


TOPICS: Business/Economy; News/Current Events; Technical
KEYWORDS: microsoftnet; tech
Microsoft also warned today that the era of "open computing," the free exchange of digital information that has defined the personal computer industry, is ending. The company is trying to influence an industry consortium called the Trusted Computing Platform Alliance, which has been trying to create a new standard that will build a cryptographic key system into future personal computers.

All your data are belong to us.

1 posted on 07/25/2002 8:08:53 AM PDT by E. Pluribus Unum
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To: E. Pluribus Unum
Well, this article certainly clears up any and all confusion about what .Net is.
2 posted on 07/25/2002 8:17:28 AM PDT by per loin
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To: E. Pluribus Unum
Some people have been suspicious of the message box that states:

Please wait while the balance of your checking account is transferred to Microsoft...

3 posted on 07/25/2002 8:25:49 AM PDT by DeFault User
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To: E. Pluribus Unum
Someone set us up: The bombXP.
4 posted on 07/25/2002 8:27:50 AM PDT by bribriagain
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To: DeFault User
Please wait while the balance of your checking account is transferred to Microsoft...

And the credit limit on all your credit cards!

5 posted on 07/25/2002 8:30:49 AM PDT by DrDavid
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To: E. Pluribus Unum
Good one! All you base are belong to me!! Prepare to be assimilated!!!!!
6 posted on 07/25/2002 8:43:59 AM PDT by Two in the Hat
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To: E. Pluribus Unum
Sounds like, you cant buy software you can only rent it from microsoft. If you dont pay microsoft they will shut you down. Microsoft must have access to your computer in order for it to function.

I do not want my company's database anywhere near a dot net.
7 posted on 07/25/2002 8:55:31 AM PDT by Greeklawyer
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To: E. Pluribus Unum
this cryptografic system sounds like "we say who you are" not "you say who you are"
8 posted on 07/25/2002 8:59:44 AM PDT by Greeklawyer
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To: Greeklawyer
If your company has a real Data base ie Oracle dotnet won't need to be near it. SQL Server, however, has a new security hole...Microsoft
9 posted on 07/25/2002 10:48:52 AM PDT by DaveyB
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To: DaveyB
please i deal with an oracle database daily, it is truely user unfriendly. constant requests for re-login, constant time outs.


As a consumer, I believe all of the major players are permiated with anti-user flaws. It is as if no one sat down and wondered how anyone else would use these systems AND how some idiot would figure out how to really screwup the system. (instead of improving the product, the data program guru's say "don't do that". That does not work when the employee of the month does some here-to-for unknown manuver which locks the system) end of rant.

In short, all mentioned product are of poor quality.
10 posted on 07/25/2002 1:13:11 PM PDT by Greeklawyer
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To: Greeklawyer
...truely user unfriendly. constant requests for re-login, constant time outs.

Hire a DBA, a good one. Re-logins are the result of a parameter that can be set with system or dba privileges, as to user unfriendly, I presume you are speaking of an application as the end user should not be directly interfacing with the database. If that presumption is true it is hardly the fault of the database for the poor design of an application. As to locking up get a DBA. Don’t go get a k-mart one either, pay them what they are worth.

Don't get me wrong - Larry is just as nefarious as Bill, (better haircut and a bigger ego) but Larry's oracle database is far superior to SQL Server.

11 posted on 07/25/2002 1:38:56 PM PDT by DaveyB
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