Posted on 07/02/2002 2:03:04 PM PDT by Musket
Apple today announced that it has acquired Emagic, makers of the Logic product line. Emagic will operate as a wholly owned division of Apple.
"Emagic has set the industry standard for professional music creation and production," said Sina Tamaddon, Apple's senior vice president of Applications. "We're very excited to have the Emagic team join Apple and create more amazing products for musicians."
According to information released by Apple, Macintosh-based products account for over 65 percent of Emagic's current revenues. Emagic's Windows-based product offerings will be discontinued on September 30, 2002.
Over 200,000 musicians around the world actively use Logic. Emagic's Logic Web site currently lists Mac system requirements for the product line as Mac OS 9.1 or higher with Mac OS X support under development.
In February 2002, Apple acquired Nothing Real and its flagship product Shake -- a high-speed compositing software optimized for high resolution visual effects.
Last month Apple purchased Silicon Grail and the RAYZ and Chalice product lines. Developed to run on Irix, Linux, Windows and OS X, RAYZ is a compositor based on Chalice, which provides effects and color correction tools for cinema. The software has been used in feature films including Deep Blue Sea, Titanic, Star Trek: Insurrection, Men In Black and others.
Apple also acquired Prismo Graphics last month and its products including India Titler Pro, a video-effects program for creating animated titles and Motion Graphics.
Bottom line is: if you want to do spread sheets, send email and play games, go for Windows. If you want to do professional music, movies and graphic arts-- get a Mac.
I'm not convinced this move would endear anyone to the Mac platform. Then again, Apple is not known for doing anything in a conventional way. Since I'm not in the Music industry it's difficult to know how people will respond. I suppose some other company could conceivably step in to fill the "void".
On the other hand, if Apple had reliable information that a large percentage of the Music Industry were on the verge of upgrading their systems, this move could possibly make them take another look at what Macs have to offer along with their favorite software.
Nor ask law enforcement to give a damn when the latest email worm exploits the same "user-level" problem in outlook/outlook express for the 100th time.
Yup, that's the kicker alright. Now can you imagine if Apple decided to buy say, oh, Adobe? From all I've read they could easily afford it. Gosh, I wonder what would happen then? : ) And yes, you are correct. We have been feeling this for years. I guess it's time for a little payback. Heh-heh.
From MacCentral (watch out for the stupid popups!)In a letter mailed to registered Timeslips for Macintosh users, the publisher said that it plans to discontinue the sale of support services for Timeslips for Macintosh -- only support plans purchased prior to August 30, 2002 will be honored until their expiration date.
"Timeslips encourages all of our Macintosh customers to consider moving to the latest release, Timeslips version 11 for Windows," said the letter. Best U.S. Holdings Inc. is also offering Timeslips for Macintosh customers an upgrade to the latest Windows version for a special price, in an offer valid through the end of the month.
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I've heard there is equally good software available but again this is widely used and now its gone.
Credit for that great line goes to another Freeper on this thread.
My, much has changed in the last couple of days.
This is typical of the level of discourse that's been going on here lately. I'd suggest you snap out of it and start paying attention to what is happening instead of saying stupid stuff like that.
Let's put this in perspective. There are 200,000 users of Emagic. 65% of these users already use Macs. That leaves 35%, or 70,000 users of Windows "out in the cold" when Emagic's Windows-based product offerings are discontinued in September.
Conservative estimates have the number of Microsoft Windows users worldwide at 200,000,000. That's conservative because many people outside the U.S. use pirated copies of Windows. But even using that conservative figure, we see that the Windows users of Emagic only constitute .035% of total Windows users. Another way of putting it is that 99.965% of Windows users are totally unaffected by this and likely have never even heard of this "Emagic."
So the Mac nuts can chortle all they want about Apple and Emagic "sticking it to" Microsoft. But it has about the same effect as lobbing a snowball at a U.S. aircraft carrier. Nobody but a few people who happen to be looking over the railing are even going to notice.
ProTools is the reason I bought a computer. And competition is good. Especially if they configure Emagic to the dual processor boxes using OSX.
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