South.... what transcripts... you mean you actually read them?
In fact MSNBC would kill for the ratings Rush's old TV show got. Rush did a lot better than O'Reilly is doing right now. O'Reilly is getting in the low 2.x. Rush was doing fives ans sixes. Three times what 0'Reilly is doing. But Rush was on over the air channels when Rather was doing a 10 or 15 instead of the 5 he is doing today.
The truth is Keyes show was a bust. It opened to a 0.5 rating and went down hill within less than a week. It has consistantly averaged a 0.3. A rating of one means one tv in a hundred is tuned to your show. A 0.3 means only 3 TV's out of a 1000 are tuned to a show. A key to staying on the air is high ratings or growing ratings. A new show rarely has a big audience. If what used to be on in a slot had done well it would still be on the air What is needed is improving ratings. If you start at a dot 5 and a month later you are a dot 6 and a month later you have a dot 7 you are safe. If the trend continues it is only a matter of time untill you are number one. But that is not what Keyes did. He took a dot 5 and made it a dot 3. That always gets you fired.
Keyes performance was just really bad. He has no idea of how to draw an audience. There is no way any programmer with a brain would have put Alan on TV. It is typical of the lack of professionalism of MSNBC that they put such has beens as Donahue, Pat and Press on their air. It is as if the rule to get hired at MSNBC is you must have been a massive failure somewhere else first.
Both radio and TV are entertainment media. To succeed a show must entertain. It is not rocket science. If a show has poor entertainment value it fails. It does not matter if it is news show, music show dramatic show or talk show. It has to entertain or it fails.
MSNBC did not understand that simple fact. Keyes has never been entertaining. Keyes will never be entertaining. He will not have a broadcast career.