Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Candy-coated eBay tale was too good to be true
San Jose Mercury News | 6-14-02 | Mike Cassidy

Posted on 06/14/2002 9:57:45 AM PDT by Temple Owl

Candy-coated eBay tale was too good to be true

By Mike Cassidy

Mercury News

It's almost hard to remember the days when a tale about Pez and the Internet could get the heart racing.

But the story of San Jose's own eBay getting its start because Pierre Omidyar wanted a better way to trade Pez dispensers was such a beaut.

Too good to be true in fact, as we're now reading in Adam Cohen's new book, ``The Perfect Store: Inside eBay.''

Yep. The story of eBay, the online auction house, and Pez, the novelty candy, is a fib. A fabrication. Another blast of Internet hype.

Look it's not Enron, but the debunking of eBay's myth is a reminder of just how ga-ga over the New Economy investors, business folks and, yes, reporters once were.

New Economy. It sounds so old now. And let's just say its legends are playing to a tougher crowd.

Toss the eBay story on the heap with the notion that companies that don't make money can still be successful and the idea that the stock market only goes up.

But they were all good stories and in the late '90s there was nothing better than a good Silicon Valley story.

It was part of the grander myth of the boom: get-rich-quick, easy money, build-it-and-they-will-buy-it.

The Pez story was a real talker. It started showing up widely in the summer of 1998. It hit Newsday the first week of June. It then appeared in Business Week, the Wall Street Journal, the New York Post, the San Francisco Chronicle, the Mercury News and hundreds of other papers.

Former Vice President Al Gore fell for it and used it in a November 1998 speech:

``Who would have imagined that someone who simply wanted to find other people who were also interested in collecting Pez candy dispensers -- you remember them -- would become eBay . . .''

I'll tell you who would have imagined it: eBay's first PR person. And she imagined it good.

In Cohen's book, ``The Perfect Store: Inside eBay'' (Little, Brown and Co., $25.95 or eight bucks -- slightly used -- on eBay), Mary Lou Song admits she cooked up the Pez story in 1997 to drum up interest among reporters who didn't find eBay terribly interesting.

EBay confirms the account.

And me? I'm claiming right here to be the first reporter Song pezzed. (Call it my own creation myth.)

In the summer of 1997, I called Song and asked how Omidyar came up with eBay. She told me she had just recently heard the real story from Omidyar himself. He wanted to help his fiancee, Pam Wesley, Song said at the time.

``She's a Pez collector,'' Song continued. (And, in fact, she really did collect the dispensers.) ``He told me that there was this one time they were in France and she had scooped up all this Pez. I guess they drove away, like 15 minutes, and she said, `Oh my gosh, I missed one.' ''

And there had to be a better way, right?

``I think of it as kind of a love token to help her trade -- and to save some gas mileage,'' Song said then.

It was so sweet. And so cool. Starting a whole company over love and Pez.

In the end, I didn't write the Pez story. Instead, I wrote about two women who met while shopping on eBay.

I'd like to say I passed on the Pez story because I'm brilliant and saw it as hooey from the start. In fact, it's somewhat the opposite.

I didn't want to write about eBay as a business because it struck me as the craziest idea I'd ever heard. Never last, I thought.

Can you believe it?


TOPICS: Culture/Society
KEYWORDS: ebay; pez
Navigation: use the links below to view more comments.
first 1-2021-4041 next last
I think Pez is still big on eBay.
1 posted on 06/14/2002 9:57:45 AM PDT by Temple Owl
[ Post Reply | Private Reply | View Replies]

To: Temple Owl
I'm big on eBay. I love it. I have bought everything from a NADY wireless system for my guitars to "This Little Piggy" figurines, to a Metallica Onesie (baby clothes, even though i dont have any children) on eBay.
2 posted on 06/14/2002 10:09:21 AM PDT by Phantom Lord
[ Post Reply | Private Reply | To 1 | View Replies]

To: Temple Owl
Gee. If you can't trust a PR person, who CAN you trust?
3 posted on 06/14/2002 10:16:53 AM PDT by Maceman
[ Post Reply | Private Reply | To 1 | View Replies]

To: Phantom Lord
Did you ever buy any Pez holders?
4 posted on 06/14/2002 10:16:56 AM PDT by Temple Owl
[ Post Reply | Private Reply | To 2 | View Replies]

To: Temple Owl
No, never bought Pez on eBay.
5 posted on 06/14/2002 10:18:46 AM PDT by Phantom Lord
[ Post Reply | Private Reply | To 4 | View Replies]

To: Maceman
William Jefferson Clinton! LOL
6 posted on 06/14/2002 10:20:59 AM PDT by Temple Owl
[ Post Reply | Private Reply | To 3 | View Replies]

To: Phantom Lord
eBay is a perfect business model for the internet. I have bought and sold thousands of dollars worth of merchandise, everything from software to musical instruments to books and CDs. And unlike Amazon, it makes money.
7 posted on 06/14/2002 10:21:11 AM PDT by kezekiel
[ Post Reply | Private Reply | To 2 | View Replies]

To: kezekiel
"But we only lost $500 million this year!" --Jeff Bezos

Ok, he didnt say it, but come on, how long can you stay alive with the losses Amazon is incurring.

8 posted on 06/14/2002 10:25:14 AM PDT by Phantom Lord
[ Post Reply | Private Reply | To 7 | View Replies]

To: kezekiel
eBay and porn are the biggest money makers on the net. With porn being #1.

Seriously people, how many websites that you visit on a daily basis would you actually pay a monthly or yearly subscription fee too? I donate to FR, but it is the only site i would even consider paying for access.

9 posted on 06/14/2002 10:27:01 AM PDT by Phantom Lord
[ Post Reply | Private Reply | To 7 | View Replies]

To: Temple Owl
Former Vice President Al Gore fell for it and used it in a November 1998 speech:

``Who would have imagined that someone who simply wanted to find other people who were also interested in collecting Pez candy dispensers -- you remember them -- would become eBay . . .''

...and who can forget that it would not have been possible if I had not invented the internet. You may not know this, but I also invented the Pez dispenser. I got the idea from watching my Father give speaches while spewing out pork."

10 posted on 06/14/2002 10:31:10 AM PDT by TC Rider
[ Post Reply | Private Reply | To 1 | View Replies]

To: Phantom Lord
Gamers and consumers of high-brow market data and journal articles are the only ones who really pay for subscriptions. Those gamers, though... my wife and daughter are heavily into the Sims, and there are subscription sites for downloading objects that people have created for the game.
11 posted on 06/14/2002 10:35:29 AM PDT by kezekiel
[ Post Reply | Private Reply | To 9 | View Replies]

To: Temple Owl
I love eBay too! We live in a rural area, so shopping is kind of limited, and eBay helps! I bought about 3 dozen outfits, plus some bedding for our unborn son, and paid about $50 dollars.

My mother got laid off back in September. Now she spends her time (between job interviews) buying huge lots of Cherished Teddies (which are big business) on eBay, then reselling them (she keeps some too). She has found a lot of valuable ones cheap and now has a very valuable collection. She has turned my brother's old room into an inventory room and even keeps detailed computer records on her stock. She makes a small profit, but more importantly, she loves doing it.

12 posted on 06/14/2002 10:40:29 AM PDT by Okies love Dubya 2
[ Post Reply | Private Reply | To 1 | View Replies]

To: kezekiel
whats the deal with The Sims? It looks interesting to me but I can not bring myself to buy it. I just dont understand it totally, nor have a clue where to start with it.
13 posted on 06/14/2002 10:53:43 AM PDT by Phantom Lord
[ Post Reply | Private Reply | To 11 | View Replies]

To: Phantom Lord
Here's what I've been playing lately:

Jedi Outcast. Fun Game.

14 posted on 06/14/2002 11:29:43 AM PDT by Darth Reagan
[ Post Reply | Private Reply | To 13 | View Replies]

To: Darth Reagan
I havent done much game playing lately. And most of the games I play are on Playstation.

What I would like to find is a really good Drag Racing game.

15 posted on 06/14/2002 11:34:52 AM PDT by Phantom Lord
[ Post Reply | Private Reply | To 14 | View Replies]

To: Phantom Lord
Actually, music is number #1 in internet searches. Music passed porn about a year or two ago.

Obviously, you don't know even that much about the internet. Have you EVEN used Ebay? Or for that matter, played an online multiplayer game?

16 posted on 06/14/2002 11:47:04 AM PDT by Paul C. Jesup
[ Post Reply | Private Reply | To 9 | View Replies]

To: Paul C. Jesup
I use eBay all the time. And I wasnt speaking of internet searches, but of sites that people are willing to pay a fee to access on a monthly or yearly basis.

How many music sites fit that catagory?

17 posted on 06/14/2002 11:55:00 AM PDT by Phantom Lord
[ Post Reply | Private Reply | To 16 | View Replies]

To: Phantom Lord
Online CD stores, music shops, DVD/VHS stores, you get the idea.
18 posted on 06/14/2002 12:07:27 PM PDT by Paul C. Jesup
[ Post Reply | Private Reply | To 17 | View Replies]

SUPPORT FREE REPUBLIC

Donate Here By Secure Server

Or mail checks to
FreeRepublic , LLC
PO BOX 9771
FRESNO, CA 93794

or you can use

PayPal at Jimrob@psnw.com

Thank you Registered!
STOP BY AND BUMP THE FUNDRAISER THREAD

19 posted on 06/14/2002 12:08:42 PM PDT by Mo1
[ Post Reply | Private Reply | To 18 | View Replies]

To: Phantom Lord
You bought BABY CLOTHES on eBay, dude???! This from the dude who was going to kick my Suthrun Republican heinie in barbecue??

BWAAAAAAAHAHAHAHAHA!

OK now I got THAT outta my system...

20 posted on 06/14/2002 12:10:44 PM PDT by maxwell
[ Post Reply | Private Reply | To 2 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson