[End Times Sentinel]

Personally, I’m not a big fast food guy, but recently visited a Burger King and noticed that they’d added a bunch of new things to the menu that seem to be marketed towards people looking for a healthier choice.

They had a Whopper made of Chicken and a Vegetable Burger amongst other things. Interesting strategy, I wonder if it will largely expand their market or go the way of the McDLT.

Owl_Eagle

”Guns Before Butter.”

[Clemenza]

This 95% Vegetarian (I can't seem to give up the Italian sausage or hot dogs, of all things) would never buy a veggie burger at Burger King, as it is cooked on the grill with all the juices of the meat. Happy to see they are trying to reach our demographic, though.

[RightWhale]

I wonder if it will largely expand their market

The menu changes in response to market pressures. They have to provide what the customer wants just to preserve their market share, but the customer doesn't usually say what he wants, he just buys when he is offered what he wants. The worst business practice is to put a kid on the register who doesn't know the new menu and who thinks the customer is retarded for asking for one of the new items.