"As a part of our involvement in this ongoing issue, we have formed the Fighting Whites Scholarship Fund, Inc., a non-profit organization, the profits of which will go entirely to support the educations of Native American students." Hypocrisy alert!
The proceeds should go to "The Martin Mull/White People in America Foundation" or a similar institution dedictated to enhancing understanding of/raising consciousness of White Culture.
(I made that up, by the way. I feel I need to specify that lest I be trounced by literal-minded blockheads.)
If they at least wanted to TRY and make it an insult they could have called them The Crackers.