Believe me, I'm just as ticked off at NBC as you are. Why in the hell did they go and get the NASCAR Daytona qualifier if they knew in advance that they were going to be handling the Olympics? What a bunch of jerks.
If anyone can get Canadian TV on cable or satellite, they are doing a number of live morning events (cross country skiing and the moguls today). However, bewarned: like NBC breaks for car racing (give me a break?! Is there anything duller than watching a car go round and round?), the Canadian stations break for NHL Hockey games.
Both countries do it. You'd think with all the cable sports networks out there that someone would do a wall to wall with all of the events covered (good grief, they do that here for our stupid state legislature -- talk about BORING!).
Americans would rather watch them sweep up the pits at a NASCAR event than watch the Olympics.