Why is 'Who Moved My Cheese?' such a hit? It's simple

Atlanta Journal via Arts & Letters ^ | December 26, 2001 (Arts & Letters) | Spencer Johnson

[aculeus]

For cheese lovers ... and those who never metaphor they didn't like.

[E. Pluribus Unum]

Jonathan Livingston Seagull meets John Locke.

[Redbob]

"Blind worm in a maze" has always been my favorite metaphor for my life.:-)

[balrog666]

I'm waiting for the sequel, "The Moose Did Bite".

[RobRoy]

"You've forgotten the crackers, Gromit!"

[Big Guy and Rusty 99]

this book is overblown and over-rated. "Who moved my cheese?" It must have been a mouse.

[CounterCounterCulture]

Cheeeeeeee-e-e-e-e-ese!

[Trapper]

Done it,seen it, been there, I'm a constipated mess and I am now giving my cheese away. Everyone has my permission to move my cheese. So I can get on with my life.

Signed scurry

[RosieCotton]

ping

[NeoCaveman]

I like Cheese!

[Mad Dawgg]

"I'm waiting for the sequel, "The Moose Did Bite"."

I thought the proposed title was "Whom did the Moose Bite?"!

Further, where does this thread reside on the "Moose-Cheese Continuum?"

[Lazamataz]

Cheese alert.

[jbstrick]

Behold the power of Cheese

[Cyber Liberty]

What's with all this cheese?

[NeoCaveman]

We thought you liked cheese?

[BluesDuke]

The book is not without its critics, of course. On amazon.com, for every reader who found it "profound" and "refreshing," there's one who dismissed it as "mindless drivel" and "borderline insulting."

Kind of what some people say about the FREEP: some find us profound and refreshing, others dismiss us as mindless and driveling and borderline insulting...

[DonQ]

My boss made all of us read it, and I had a very negative reaction. It's a parable from the MANAGEMENT point of view: workers are not really human, they're either vermin or homunculi, and they don't have a RIGHT to be paid at a time, place or format convenient to them, but wherever and whenever management deigns. Considering that this 94 page book is selling for $20, but you could xerox the whole thing cover-to-cover at the public library's vending copier for half that price, this book is a rip-off.

[Jonah Hex]

"'If you reverse the polarity of the neutron flow, then the cheese-moose interface will shift to an alternate time-space continuum' said the Doctor."

[AD from SpringBay]

this book is overblown and over-rated. "Who moved my cheese?" It must have been a mouse.

I agree. It's such a hit because it is a simple, cheap, little book written for people who prefer t.v. Bosses love to give it away so you don't feel so bad when you're downsized. And, yes, I've had my cheese moved a time or two and survived, even before reading the book.

[tsomer]

Dennis Bayne, a manager at IBM and a lay minister at the Unitarian Universalist Congregation of Atlanta, has plumbed the soul of "Cheese" and found a whole spiritual side to the tiny tome. "...a perfect analogy to our daily search for cheese in this maze called life," Bayne says. ...We're happy when we find our cheese and disillusioned when we lose it. We're in a never-ending cycle of finding, losing, searching, then finding all over again."

Whoa!
Profound stuff!!!

Do Unitarians get these kind of revelations every day?