For example the claim that you can't fall of because it balances itself. That balancing system consumes energy, which must come from the battery. And it will consume a lot, as the torque the rider will apply to the axle will be huge. A bicycle will be much more efficient as concerns balance, simply due to the large angular momentum possible with a large bicycle wheel. Additionally the small, and wide wheels used by 'it' require more energy to travel over an imperfect surface. For this reason a bicycle with a large, high pressure, narrow wheel requires less energy, as any bicyclist knows.
Notice also the low clearance of the 'it'. This means that a relatively small object will 'derail' it.
In addition to be inefficient, it will also be dangerous.
A battery powered bicycle would be a much better idea...and its been done, and found wanting.
This product will be purchased by a few dreamers, the rest of us will save our money.
It's all interesting and good control system theory....except what about the real world like you mention?? If you're going 17mph, and you hit a rock (or pothole) and scrape bottom, you don't just derail it, you put the rider splat on his face. There's nothing the control system can do to recover if one wheel loses contact. Razor scooters have more natural longitudinal stability than this one, and they cause more broken bones than any other popular toy today (or so I've been told)...
Not to mention bruised knuckles knees and shins. I'll stick with my GMC 3/4 ton pick up truck. By the way, if the damn thing is so safe, why are the riders wearing helmets?
Yes, it consumes energy in keeping you constantly balanced. It seems that it corrects any overbalancing before it goes too far, requiring lots of torque to correct. I'm sure the 15 miles is a straight line number. Include bad balance, rough terrain and hills, and it will probably go down.
Since it appears to be for local commuting where recharging is always easily available, battery life probably won't be a problem. I'd expect to see longer life fuel cell or micro-turbine powered versions in the future if battery life starts to be a problem.
"In addition to be inefficient, it will also be dangerous."
First time users step on and ride and don't fall off with basically no instructions except for "do it." It sounds much safer than a bicycle.
My only worry is the weight, since there will be places you'll want or need to pick it up and carry it.
Would it be safe to say that you think that this whole thing is false advertising?