Reminds me of a marketing class I took a long time ago. The prof wanted to show us how important it was to know who your customers would be, and to be sure you took into account their language and culture. So, he gave us a couple of examples of big-time screw-ups.
Like the Chevy Nova. Would never sell in Mexico, they didn't know why. Then someone realized that Nova translated in Spanish literally means "No go".
Or here's one many never thought about. Remember that old video game Donkey Kong? Did you ever wonder why there was no donkey? That's because the guy in Japan who had to name it screwed up while looking in a Japanese to English dictionary. Was supposed to be Monkey Kong.