It's the Congressional Medal of Freedom. I'd say give it to every man on the plane, if they can't figure out which three helped the man who called his wife - but that might dilute the medal, so maybe it should be just the one who called. The fact that he stopped to call his wife, one last time, to tell her he loved her, should probably put him over the top.
"On My Signal... Unleash Hell."
- Gen. Maximus, Gladiator
There is a time for an exception to every rule. An American who gives up his life in an act of heroism in time of warfare is in my opinion an honorary soldier. That is what the "militia" as defined by the founders was all about.