Posted on 12/16/2025 9:49:19 AM PST by catnipman
The Dearborn, Michigan-based automaker will make a series of changes to its line of vehicles and production facilities to focus on producing affordable vehicles that better align with customer desires
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The company will also scrap production of certain larger EVs—including the F-150 Lightning, which it will retool as an electric vehicle with a gas-powered generator—as well as redouble development of smaller, lower-cost cars, including a midsize pickup truck in 2027.
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“This is a customer-driven shift"
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Ford will redeploy one-third of that workforce to production on a gas and hybrid model of the F-150
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As EV demand trends downward, particularly following the end of the federal tax credit in September, Ford had struggled to sustain demand for its Model E line
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end of the tax credit would throttle EV demand, cutting sales to 5% of total auto volume from roughly 10% to 12% at the time
(Excerpt) Read more at fortune.com ...
as most of us realists here predicted, EVs would die the minute after the end of fascist left manufacture and consumer mandates [including CAFE] and the mandate that poor people pay rich people to buy them ...
EVs have very limited utility and appeal, esp. given their cost and lack of charging infrastructure, yet the auto industry was required to flush tens of billions of dollars [hundreds of billions globally] down the proverbial toilet, tilting at leftist windmills of physics, common sense, and consumer requirements ...
Building what customers actually want! ......What an awesome concept!!!!!!!........
Ford is now rethinking how it will electrify its best-selling pickup.
'We now know enough about the US market where we have a lot more certainty in this second inning,' Farley added.
Going forward, the full-size F-150 will be offered with three options under the hood: a gas-only engine, a mild hybrid, and an extended-range electric vehicle (EREV) that runs on electricity but uses an onboard gas generator on long trips.
Ford said the new version should retain the Lightning's neck-snapping acceleration and deliver more than 700 miles of total range.
i wonder if the ginny will be a tow-behind like in all the meme pics?
EV with an onboard generator for (theoretically) unlimited mileage is current technology’s best offer at the moment.
*”Unlimited” driving range/mileage is what I meant.
Try diesel electric might work, what a concept 🚂😎
The most disgusting looking piece of work ford has made of late is the electric mustang
In 20 possibly 30 years, if we have not come up with some better we may, that is may see EV as a standard. Remember that the first EV was created in 1888, it is now 2025, they have had 137 years and they still haven’t gotten it right....
I agree with most of your post, but I don’t believe EVs will die. EV sales will drop to market-driven levels, but they’re not going away.
DOH!
A diesel-electric version of the F-150, like locomotives, might be cool and provide the range and generator functionality. If used F-150 EVs get cheap enough, I might check one out for limited use.
I believe it was still Farley who jumped on the Biden EV and woke train. The Company has lost it’s conservative way I.e., Government buy out back in the day that they didn’t take, but GM did.
Duh, people do not want EV trucks. Actually, they do not want hybrid trucks either. To make matters worse Ford got rid of their ICE engineers a few years ago. Idiots.
If you want a winning electric formula, go with washing machines.
Ford’s plan was doomed. EVs work best in small to medium size vehicles used mainly in urban areas where there are more chargers and less long distance driving. The fact that 71% of EV owners also own an ICE vehicle is instructive.
I think the F150 Lighting has a lot of curb appeal and from what I have read tons of acceleration and gobs of torque.
But next to nothing in the practical use department. If a truck can't haul a reasonable load 10 miles and return home on a single charge it is worthless accept as a toy.
Add to that only need a detached garage and $20,000 of electrical equipment to charge the thing.
Only a rich man would think about buying one.
Right!
Except physics was not involved!
IMHO a practical free market option for a pickup BEV (full EV, not hybrid, not generator extended) is a small pickup.
Think about it. When someone chooses to get a small pickup instead of a large one, often it's to save on gas because he drives tons of miles. That's the main benefit of having an EV. And that person with the small pickup rarely uses it to carry a large load (large for that truck size) for a long distance. If he did that a lot, he'd get a large pickup. Instead, he has a small pickup because he needs every now and then do pickup chores, not often heavy, but often too dirty to put in the back of a car (i.e. carry my lawnmower to my mother's house to cut her grass on Saturdays).
My wife and I put 26K miles per year in our EV car. I wouldn't get the large size F-150 Lightning EV because:
A) I want at least one car to be a gas car for the times an EV won't do, and
B) the EV pickups that get the same range as my EV car have much larger batteries and take longer to charge if I take it on a trip (much like gas pickups have larger gas tanks than gas cars in part because the pickups get less mpg than cars). Thus, the EV car is charged in 10-15 minutes at a road-size fast charger if we take it on a trip (planning ahead that the trip has plenty of fast charging options). And
C) I every now and then carry a sizeable load in my pickup on a long distance (not good for a BEV pickup unless it has the generator extender). And
D) As the blog post I linked to indicated, I'd be interested in the extra weight added to the truck for the generator.
Put that all together, and you have small trucks being the only practical ones IMHO for BEV being an option.
The most disgusting looking piece of work ford has made of late is the electric mustang
I own two older Mustangs. I’d buy a Mach E if it were gas not an EV. Took me a while to get there, but for its class of vehicles it has more character.
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