Well, just in case...
Posted on 08/04/2025 11:04:13 AM PDT by lasereye
American Eagle (AEO) stock rose as much as 21% on Monday after President Trump waded into the discussion about the company's viral ad campaign featuring Sydney Sweeney.
"Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there," Trump wrote in a post on Truth Social, the social media platform he owns. "It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!"
The campaign features a play on homophones — "Sydney Sweeney has great jeans" and "Sydney Sweeney has great genes" — that quickly generated controversy around the potential ambiguity of the ad's message.
American Eagle responded to the accusations on Sunday in a post on its Instagram page: "'Sydney Sweeney has great jeans' is and always about the jeans. Her jeans. Her story."
Shares of the retailer have been volatile since the ad campaign was rolled out in late July. Late last month, the stock was lumped in with other meme plays, a trade that has begun to fizzle out over the past week.
Trump's post on Monday also alluded to recent advertising campaigns from companies including Jaguar and Bud Light, which saw both brands embroiled in controversies around messaging derided by critics as "woke."
Last week, Jaguar Land Rover announced its CEO Adrian Mardell would step down from the top job after three decades with the company, attributing the move to Mardell's wish to retire. A successor has not yet been announced.
"The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be," Trump wrote.
(Excerpt) Read more at finance.yahoo.com ...
Hardly, sales are thru the roof. Radically Leftists are about 10% of the population, if that, and most don't look good in designer jeans and don't buy them.
Wow! She is a good shot!
AE is wisely going with the trends. But don’t lose sight that they are just doing this because they think it will make more money than not doing it.
Just a few years ago they were loudly promoting gun control and LGBT+ and praised for it.
Just about every large corporation in America got caught up in the woke agenda, DEI, BLM etc. If they didn't they would face backlash so they paid them off. Cheaper in the long run that way - but most caved, it's the corporate American way.
American Eagle has always targeted suburban white kids. Their fortunes waned as whites embraced black hip hop culture and dress. Mercifully, this trend appears to be on the decline. Hip hop culture isn’t cool anymore. Rap is falling off the top of the playlists. White (and white adjacent) Gen-Z and Gen-Alpha boys are based AF. American Eagle recognizes this vibe shift and is reaching out to their core demographic.
True, not to mention the horrible way the leftist elites dress i.e. Billie Eilish
Homophone? I'm pretty sure Sydney Sweeney is straight....
Seems like if Bud Light had any smarts they’d hire Ms Sweeney to do a commercial doing her car mechanic and shooting activities.
Did Nancy buy?
Well, just in case...
I truly appreciate women who can handle firearms efficiently and safely, like in that video. A woman like that knows how to protect herself when needed — an impressive quality.
I had no clue who Sydney Sweeney was before this Ad but after see the commies react like the dumb asses they are, Im glad to see the jean sales go through the roof..and commies wonder why they got their asses kicked in 2024, because of making such a fuss about JEANS, its JEANS for God’s sake but since they have no lives and are obsessed with Hitler(Meanwhile they support Hamas, go figure) its why they will continue to lose
“quickly generated controversy around the potential ambiguity of the ad’s message”
Only among woke a-holes like the deluded children at Yahoo
Unlike "Nothing comes between me and my Calvin Kleins" - Brooke Shields
Corporations are whores. Always have been. The fact that they have gone from catering to leftist loons to normal people indicates that they see a cultural shift in the market from which they expect to reap better profits.
If we lose the culture war they will shift back to where (they believe) the money is.
All of that said, I’m not convinced their catering to the perv crowd was as profitable as catering to normal people. Maybe this time around management will be less inclined to allow themselves to be bullied into wokism and lower profits. We will see. Also, democrat administrations have bullied and blackmailed these corporations behind the scenes into doing much of this.
It's not about Jeans or genes, it's about another success for a Republican so they need to be teared down. Everything is looked thru a political lens by the left so that they can find an opening to pursue their hatred for America.
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