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Sydney Sweeney's ad shows an unbridled cultural shift toward whiteness
MSNBC ^ | 07/28/2025 | Hannah Holland, MSNBC producer

Posted on 07/29/2025 8:11:52 AM PDT by Drew68

Advertisements are always mirrors of society, and sometimes what they reflect is ugly and startling.

This week, American Eagle, which brought us baby tees and low-rise denim in the aughts, debuted an advertisement campaign starring actor Sydney Sweeney. Sweeney, 27, is featured doing all sorts of Americana things in her American Eagle denim — like leaning over the hood of a white Mustang or lying on the floor holding a long-haired German shepherd puppy. At the end of each video, an off-screen voice speaks over blocky letters declaring that Sweeney — blonde, blue-eyed and white — “has great jeans.” The wordplay was made even more explicit when American Eagle posted a video of Sweeney standing in front of a poster bearing her likeness with the word “genes” crossed out and replaced with “jeans.”

The internet has been quick to condemn the advertisement as noninclusive at best and as overtly promoting “white supremacy” and “Nazi propaganda” at worst.

The backlash has been swift and fierce, and some of it, at least, if you ask me, is fair. The internet has been quick to condemn the advertisement as noninclusive at best and as overtly promoting “white supremacy” and “Nazi propaganda” at worst. These critics point to the copy and the implication of calling a white person superior because of their genes. In the videos, Sweeney exudes a sort of vintage sexiness that caters to the male gaze. She embodies the near mythological girl-next-door beautiful but low-maintenance sexy femininity that dominated media in the 1990s and the early 2000s. Together, the campaign feels regressive and not retro, offensive and not cheeky.

The advertisement, the choice of Sweeney as the sole face in it and the internet’s reaction reflect an unbridled cultural shift toward whiteness, conservatism and capitalist exploitation. Sweeney is both a symptom...

(Excerpt) Read more at msnbc.com ...


TOPICS: Culture/Society
KEYWORDS: 1619project; americaneagle; blackkk; blackliesmanors; blackliesmatter; blacklivesmatter; blm; cnbc; criticalracetheory; crt; demagogicparty; demagogue; dnctalkingpoint; dnctalkingpoints; hannahholland; ihopeso; mediawingofthednc; msnbc; nbc; nobrainscollectively; partisanmediashill; partisanmediashills; sydneysweeney
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Oh, the AWFL (Affluent White Female Liberal) demographic is HOWLING MAD about this ad campaign! Ads with beautiful white people, to them, reflect a mirror of society that is ugly and startling.

Here's some LinkedIn examples:


1 posted on 07/29/2025 8:11:52 AM PDT by Drew68
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To: Drew68

Another LOL headline! Too funny...


2 posted on 07/29/2025 8:13:23 AM PDT by Twotone ( What's the difference between a politician & a flying pig? The letter "F.")
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To: Drew68

My late mom would say she has a darling figure with a wonderful bosom


3 posted on 07/29/2025 8:13:51 AM PDT by al baby (Whoopie Cushion Goldberg )
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My kids need back to school clothes soon.

I think I'll pay American Eagle a visit.

4 posted on 07/29/2025 8:14:21 AM PDT by Drew68 (I haven’t seen the Democrats this mad since yesterday. Save some tears for tomorrow.)
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To: Drew68

So sick of people who see something and their first reaction is “race race race’.


5 posted on 07/29/2025 8:14:21 AM PDT by BenLurkin (The above is not a statement of fact. It is opinion or satire. Or both.)
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To: Drew68

Liberals prefer half naked children selling their jeans. Am I right, Calvin Klein? Up high!


6 posted on 07/29/2025 8:14:34 AM PDT by Texas Eagle ("Throw me to the wolves and I'll return leading the pack"- Donald J. Trump)
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To: Drew68
When you are a hammer EVERYTHING looks like a nail.

What simpletons these women are. Somebody make them go away.

7 posted on 07/29/2025 8:15:29 AM PDT by Lizavetta
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To: Drew68

It seems that at least some marketing execs learned something from Bud Light.


8 posted on 07/29/2025 8:15:39 AM PDT by RAT_Poison
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To: Drew68

Third Wave Feminism is how ugly women get people to pay attention to them; it has nothing to do with equal rights for women.

They hate Sydney because she’s hotter than a habanero pepper planted in alkaline soil on a hill facing west and harvested in late fall after a dry summer.


9 posted on 07/29/2025 8:15:45 AM PDT by TheThirdRuffian (Orange is the new brown)
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To: Drew68

Calvin Klein should get Lizzo to sell its jeans. Her tag line could be “my jeans are booty-full”.


10 posted on 07/29/2025 8:16:33 AM PDT by Texas Eagle ("Throw me to the wolves and I'll return leading the pack"- Donald J. Trump)
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To: Drew68

The spokesman has to be black, or if multiple, 50% black otherwise the libs claim racism.


11 posted on 07/29/2025 8:17:12 AM PDT by alternatives?
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To: Texas Eagle

That, my FRiend, was awesome!


12 posted on 07/29/2025 8:19:12 AM PDT by ripnbang ("An armed man is a citizen, an unarmed man, a subject.")
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To: Drew68

I told everyone that women plus social media equals our destruction. Was met with shrugs and yawns or...cries of misogyny.


13 posted on 07/29/2025 8:19:56 AM PDT by toddausauras (47 47 47 47 47 47 47 47 47 47 47 )
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To: Drew68

Wow, all of the sudden the LameStreamMedia is noticing race in ads. You mean America is not 50%+ brown skins with 120+ IQs?


14 posted on 07/29/2025 8:20:21 AM PDT by stevio (Fight until you die!)
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To: Drew68

This ad was created for the explicit purpose of causing debate.

It’s not about racist dog whistles, it’s about triggering some idiots and thus getting free exposure.


15 posted on 07/29/2025 8:20:39 AM PDT by jdege
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To: Twotone

My new favorite podcast is called RUTHLESS. It is a panel of four conservative men who cover the news plus terrific interviews but with a humorous twist. I listened to their presentation on this today. Outstanding.


16 posted on 07/29/2025 8:20:45 AM PDT by Freee-dame
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To: Drew68

Apparently, the whiners don’t acknowledge the fact that we’ve been bombarded with brown and black, almost zero white, models in ads for the last 20 years. And blue eyes ... ?!? Never. So for this I say, “It’s about f**king time!”

I’ve actually contacted companies after suffering through their non-inclusive black-only ads to say that until I see a pair of blue eyes, they’ll NEVER get our business.


17 posted on 07/29/2025 8:21:07 AM PDT by MayflowerMadam (It's hard not to celebrate the fall of bad people. - Bongino)
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To: Drew68

Sorry, but the adults are engaging and taking charge now. Time for those who gush over Third Wordlism and their idolatry of the noble savage to take a back seat in the culture war.


18 posted on 07/29/2025 8:21:08 AM PDT by HockeyPop
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To: Drew68

I have to admit, the first two things I think about Sweeney do not have to do with her being white.


19 posted on 07/29/2025 8:21:09 AM PDT by Repealthe17thAmendment
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To: AdmSmith; AnonymousConservative; Arthur Wildfire! March; Berosus; Bockscar; BraveMan; cardinal4; ...

20 posted on 07/29/2025 8:21:35 AM PDT by SunkenCiv (The moron troll Ted Holden believes that humans originated on Ganymede.)
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