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'We will fight': Anti-woke beer company fires back at beer giant for 'intimidation' amid trademark dispute
Fox News ^ | March 12, 2025 | Andrew Mark Miller

Posted on 03/18/2025 11:39:00 AM PDT by Twotone

A conservative beer company is pushing back after beer giant Anheuser-Busch filed a trademark claim against it after the company went viral for criticizing Bud Light’s association with a transgender influencer.

"Anheuser-Busch has filed a federal trademark opposition before the U.S. Patent and Trademark Office (USPTO) in an act of corporate revenge against Conservative Dad’s Ultra Right Beer," the Conservative Dad beer company said in a press release accompanied by a new video this week, explaining that Anheuser-Busch is claiming Ultra Right Beer's trademark request infringes on the trademark of Michelob Ultra.

Anheuser-Busch wrote in its opposition that it "believes that it will be damaged by the registration of the mark ULTRA RIGHT" and pointed out that it has "marketed and sold billions of products in the United States under the arbitrary and inherently distinctive mark ULTRA and variants."

The trademark filing comes roughly two years after Ultra Right Beer's launch video, which featured founder Seth Weathers smashing a Bud Light can with a baseball bat, went viral in response to Bud Light partnering with transgender influencer Dylan Mulvaney.

The partnership sparked a social media firestorm, causing beer drinkers to boycott Bud Light, which appeared to have a significant impact on the brand’s domestic sales.

"This isn’t about trademarks — it’s about retaliation," Weathers said in a statement.

"Anheuser-Busch is furious we helped expose their woke disaster with Bud Light, so now they’re using their billion-dollar legal machine in an attempt to financially bleed us dry. But unlike them, we’re not just a corporation looking to maximize profit — we’re a movement of Americans who have had enough."

(Excerpt) Read more at foxnews.com ...


TOPICS: Business/Economy; Crime/Corruption; Culture/Society; News/Current Events
KEYWORDS: anheuserbusch; intimidation; lawfare; ultrarightbeer

1 posted on 03/18/2025 11:39:00 AM PDT by Twotone
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To: Twotone

I’ve never heard of this Ultra Right brand and I stopped buying ANY AB beverage as soon as found about their deal with the cross dressing eunuch.

Suit is complete BS, looking for someone else to fix the mess they themselves made. I hope it doesn’t have legs.


2 posted on 03/18/2025 11:51:34 AM PDT by CaptainPhilFan (Donald J Trump: OF the People FOR the People WITH the People)
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To: Twotone

Sure. Fox sucks you in with what seems to be a reasonable discussion of the issue at hand, then right out of the gate smacks you with 1 minute and 22 seconds of AB’s favorite tranny defending the indefensible. F**k Off Fox!


3 posted on 03/18/2025 11:52:06 AM PDT by 230FMJ (From my cold, dead hands.)
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To: Twotone
"This isn’t about trademarks — it’s about retaliation," Weathers said in a statement.

"Ultra" is used all the time in products. Anheuser-Busch is dreaming if they think they can copyright the word 'Untra'.

4 posted on 03/18/2025 12:07:54 PM PDT by GOPJ (New democrat talking point: what about the honest public servant who's just doing his job?)
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To: GOPJ

You’ve never met a jury pool at a copyright dispute case have you.

They’ll get 12 knuckle-dragging mouth-breathing EBT cardholders and convince them that poor ol’ A-B bein’ cut in on by this upstart gang of hooligans using the word Ultra

Don’t doubt me.


5 posted on 03/18/2025 12:19:00 PM PDT by HKMk23 (https://youtu.be/LTseTg48568)
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To: GOPJ

Depends on what left-wing, nut job, poser they get as a judge. Even if they can’t, it will take years and drain the small company dry. The process is the punishment, AB’s goal anyway.


6 posted on 03/18/2025 12:19:26 PM PDT by Resolute Conservative
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To: CaptainPhilFan

It doesn’t have to have legs. All it has to do is bankrupt the competition. And punish them for being so bold. It’s exactly what is going on with St. Luke’s & Ammon Bundy. Way past adjudicating some wrong. They are out to destroy.


7 posted on 03/18/2025 12:22:25 PM PDT by Twotone ( What's the difference between a politician & a flying pig? The letter "F.")
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To: Twotone

Go-Fund-Me or Give-Send-Go the little beer’s legal expenses. Get them the best pit bull lawyers.


8 posted on 03/18/2025 1:31:16 PM PDT by Socon-Econ (adi)
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To: Twotone

I bet Islam Sux products would sell..bacom wrapped mohamm gummies..fake God swill..turban tea..Shrunken Head whiske

Video is free..Shrunken Head ..pass it around hard rock

https://rumble.com/v6qbz36-shrunken-head.html


9 posted on 03/18/2025 2:20:23 PM PDT by aces (and )
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To: HKMk23

It sounds like you know what you’re talking about...


10 posted on 03/18/2025 6:47:15 PM PDT by GOPJ (New democrat talking point: what about the honest public servant who's just doing his job?)
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