Posted on 09/29/2024 5:38:16 AM PDT by DFG
Former NBC News star Brian Williams is finalizing a deal to anchor live coverage of the presidential election results for Amazon’s Prime Video, in the streamer’s first attempt at live news coverage, according to two people familiar with the plan.
Williams, 65, has been off of television since leaving his professional home of 28 years in 2021. He has spoken with a number of networks and streaming services about projects, but this is the first to come to fruition. He would be in his comfort zone at Prime Video, as he led NBC’s presidential election night programs in 2008 and 2012 and its cable network MSNBC’s coverage in 2016 and 2020.
A representative for Prime Video declined comment. But those briefed on the matter said a deal is imminent.
Deep-pocketed Amazon’s entry into live news coverage will not be a welcome development for the legacy TV networks, which are struggling to maintain their financial footing as audiences shift to streaming. Nearly every news operation is looking to cut costs after the 2024 election.
In recent years, Prime Video has become a powerhouse in live sports by carrying the NFL’s Thursday night games. It will also be the streaming platform for the NBA starting in the 2025-26 season. Live news could be the streamer’s next frontier.
But as of now, the election night program would be a one-time-only event and not part of a larger effort to get Prime Video into the TV news business, according to one person familiar with the discussions.
Amazon executives were persuaded to experiment with news as millions of young viewers who don’t watch traditional TV are expected to participate in the election between Vice President Kamala Harris and former President Trump. Many of them are turning to TikTok and YouTube as information sources.
(Excerpt) Read more at latimes.com ...



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Good.
No one will see him.....................
Will he tell us about how it was hoisting the flag on Iwo Jima, or when he hit the series winning Homer against the Yankees in 1960, or running the first sub four minute mile? The guy’s whole career was based on fabrication.
They picked a real loser.
Just another gaggle of proven liars and Leftists to “produce the news”. Great. ANOTHER propaganda machine.
Bet they’ll pull content from Bezo’s Washington Post and Newsweak.
Leave it to Amazon to headline a proven liar as its news anchor.
How many bodies will Williams report floating down the street on election night?
good point. it takes quite a Brain Room to support election coverage. i don’t think you can put that together on a dime.
Evil Leftist Bezos strikes again .
A more authentically fake newsman could not be found
Pinko Commie Rag!!!
So Amazon will go up against Micro Soft News. Interesting but it is all the same.
It has good classifieds! I met a hot chick who didn’t care about looks. But when the boss found out, he traded me to Cuba for an undisclosed amount.
But if Rat Party Headquarters manages to steal it...yet again...I won't watch anything until months later...if I watch anything at all.
News? Brian Williams?
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