Good post. The message is the most critical!
Word is Biden will start to goad Trump into nasty responses which he is well known for. Mean tweets helped Biden immensely. People tire quickly from negativity. I hope Trump hires a comedy team to mock Biden instead of winging it.
My advice. “Act like you’ve been there before!”
I have no problem with mean tweets—if they are part of a coherent message that has been planned in advance.
Often we do not have the inside information to know whether that is the case for individual tweets.
The message should always be Deep State/Democrat/mass media collusion/lawfare/corruption/lying—for example.
The key concepts should be identified and repeated constantly because it is a war of agendas and messaging.